Sales and Marketing
This course provides a complete foundation in the principles and practices of modern sales and marketing. It explores how businesses identify customer needs, develop value-driven products and services, and effectively promote and sell them in competitive markets. Learners will gain both theoretical knowledge and practical skills required to plan, execute, and evaluate successful sales and marketing strategies across industries.
The course integrates traditional and digital approaches, focusing on customer-centric thinking, data-driven decision-making, and real-world application.
- Teacher: Sharon Naliaka